McDonald's has launched a cynical public relations ploy to rehabilitate its brand image instead of making real positive change.

Mexican billionaire Carlos Slim Helu recently sold the U.S. electronics retailer CompUSA to the private equity arm of Gordon Brothers LLC, a liquidation firm.

Friends:

The City Bakery chain enjoys an image of being a "green" and "socially conscious" business. Yet, the City Bakery NY sells seafood from labor rights violator, Wild Edibles, Inc.

Given City Bakery's progressive image, current and former Wild Edibles workers were surprised when owner Maury Rubin refused to even enter into a dialogue regarding the hardships they face.

When Wild Edibles workers demanded the overtime pay they were owed and sought to win a voice at work with the Industrial Workers of the World labor union, their employer commenced a relentless campaign of retaliation including firing or forcing out eleven workers. Not even an injunction from a federal judge has stopped Wild Edibles' rampant retaliation against these immigrant workers.

The City Bakery should honor the people working hard to assert their rights along the food chain and choose a more responsible seafood supplier.

Please contact The City Bakery management at (212) 366-1414 (& press 0), to express your concern for the Wild Edibles workers and their families!

--- An action for positive change from Brandworkers International that you can share with friends. The Brandworkers Focus on the Food Chain initiative empowers immigrant food processing workers to rise above poverty and abuse.

For more information about Brandworkers, a non-profit organization protecting and advancing the rights of retail and food employees, log on to http://www.Brandworkers.org.

Dear Friends,

Celebrity Chef Terrance Brennan who serves seafood from known labor rights violator Wild Edibles, Inc. is set to appear on NBC's The Today Show.

To add insult to injury, Chef Brennan's Artisanal Bistro lied to workers in writing by stating that the restaurant no longer served Wild Edibles seafood. After Brandworkers exposed the deception, Brennan admitted in a Sept. 2, 2008 news article that his restaurant is still serving Wild Edibles.                                       

Please take a moment now to express your opinion that Terrance Brennan lacks the credibility and trustworthiness that viewers of The Today Show expect from guests. Click on the following link to participate: http://citizenspeak.org/node/1352

Thank you very much for all of your work to ensure that working families receive the respect they deserve.

http://www.Brandworkers.org